BILLABONG
BILLABONG DIGITAL BRIEF
I was tasked with creating assets for Billabong’s new graphic merc for both social media and the website.
Worked to create a cohesive campaign with copy and designs from scratch.
Used the platforms Adobe InDesign and XD.
ALOHANA
STICKERS
Used Adobe Illustrator to design stickers for Alohana Açai Bowls & Coffee. Featuring Kai the ocean frenchie, a regular customer in Alohana’s Laguna Beach location.
BOOK DESIGN
BARBARIAN DAYS DUST JACKET
Redesign of the dust jacket for Barbarian Days by William Finnegan. Imagery used from Billabong photoshoot and edited using Adobe Photoshop. Layout and design choices done using Adobe InDesign. Graphics done using Adobe Illustrator.
Original cover design
THE
GLASS CASTLE REDESIGN
This very limited edition of The Glass Castle was designed and handmade with love by Ella Williamson at Cal Poly, San Luis Obispo, in December 2024.
Printed on Neenah Classic Crest Eggshell 80 lb text, selected for its subtle texture, this edition was crafted using Adobe InDesign and incorporates illustrations made in Adobe Illustrator on a MacBook Air. The carefully selected typefaces chosen to bring Jeannette Walls’ words to life are Mrs. Eaves for the body text, Alta California for running headers and decorative elements, and Dreaming Out Loud Script for embellishments. Mrs. Eaves, designed by Zuzana Licko, is a refined serif typeface featuring unique ligatures, a low x-height, and broad proportions. The intentionally refined typeface emulates Jeannette’s complex, juxtaposed demeanor, shaped by her parents. Alta California, designed by Steve Mehallo, is a decorative typeface influenced by early Californian lettering styles, evoking history, heritage, and a handcrafted aesthetic that reflects the complexity of Walls’s upbringing. Dreaming Out Loud Script, designed by Elena Genova, adds a hand-lettered effect, offering a personal touch from the designer of this edition.
Here are the physical copies of both The Glass Castle (left) and Barbarian Days (right) in their visual display for the 2024 Book Design Show at Cal Poly. The Glass Castle is hand folded, bound, stitched, and glued. The display includes symbolic and representative elements from the two books to create a thought out merchandised table. The book show gave me an opportunity to showcase my hard work.
BOOK SHOW
MORE PROJECTS
BEACH
PRINTS
Various coastal prints inspired by my love for the beach and surfing featuring local areas.
ANIMAL PRINTS
Designed an entire deck of cards using Adobe Illustrator and InDesign. All graphics on the cards are created by me. Using the monkey from the cards, I created variations of the design.
BINDERY
PORTFOLIO COVER
Used Adobe Illustrator to design a cover for a journal displaying techniques learned in the Cal Poly Graphic Communication Department’s bindery.
TYPOGRAPHY
Key lime pie recipe designed in InDesign using photos taken and edited using Photoshop and graphics designed in Illustrator.
Featuring fonts Tomarik and Bilo.
RECIPE TYPE PROJECT
Redesigned Maree Whitney and Steven Heller’s, Influence of Surf Culture In Design featuring David Carson, using paragraph and character styles in InDesign while focusing on alignment and hierarchy.
TECHNICAL PAPER
OPERETTA BOOKLET
Booklet designed using InDesign to inform and inspire people to use Operetta, an elegant and modern typeface with many unique ligatures.
TYPE COMPARISON POSTER
Didot & Bodoni Type comparison project working with Amelia Petroff. We worked together to agree on a design and make type comparison demos in illustrator and finalized the poster in InDesign
The design on the left is what I designed before we collaborated to combine ideas. The poster on the right is the final product. This project exemplifies the use of a grid.
